In these testing times, event management companies like yours need to do whatever it takes to get the right potential leads. Participating in events like the Travel CIO connect is a given, but there are limitations to the amount of people you can talk to. To ensure you leave no stone unturned, you maintain a B2B Travel CIO connect- How to make the most of this event with the leadsdatabase of all companies that attended the event. However, this is just the start of the battle. Especially during these testing times, where events like the Travel CIO connect are being held virtually, networking with like-minded people can be a challenge. Also understanding the businesses and which requirements you can fulfill for them is something that cannot be done well virtually.
Each company in the travel niche has its own USP. You need to align your services around their niche. This is easily said than done.
Conventional reaching out to prospects
Conventionally, companies delegate sales executives to cold call potential prospects or to send mass emails to all of your prospects. This is quite resource intensive and can take ages to bear fruit. Additionally, there is no guarantee you will get the right sales leads at the right time. Event management companies like yours cannot base your entire company’s future to a database which may or may not give you sales verified leads.
How outsourcing can help you
In the current business environment, outsourcing is the most efficient way to get the best out of every task. Getting potential lead lists can also be outsourced, giving you lead lists with verified and relevant leads. Especially in this time of despair, it is ideal to give regular processes to experts who can help you hit the ground running.